Seven years ago there was little opportunity for independent authors to promote their books.
When Whizbuzz Books was launched, even Twitter was still struggling to find its feet.
Like a lot of ideas, Whizbuzz Books started from very small beginnings. So small in fact, that it was only ever envisaged to be a little site for a few of my fellow author friends.
It stayed that way for only a short time, though. After a few months, more authors asked if they could add their titles.
Within a year, the site had to be moved from the free Google Blogger platform to a self-hosted WordPress site to be able to gain more organic traffic – or more precisely, more potential readers.
As that move required spending money on site development and hosting, the need to charge for book promotion became necessary. Back at that time, however, free was the expected price for any book promotion, so the prospects for the site to break even were hardly optimistic.
But slowly, a steady stream of authors started using Whizbuzz as part of their book marketing; realising the benefit of paying a little for long-term book promotion.
While the site lost money for the first two years, it finally managed to break even in its third year and has kept its head above water ever since. Every year has required investment in new software, development and functionality, with the latest site update only completed a few months ago.
Seven years on, and over 1,000 books later.
Whizbuzz Books now has over 1,000 titles on its site and around 800 authors listed on its author page. With nearly 140,000 people following Whizbuzz Books on Twitter, 2,500 Likes of its Facebook Page and organic traffic to the site still growing, Whizbuzz has established itself with both readers and writers alike.
After seven years of hard work, I think it is reasonable to say that Whizbuzz Books is now an established site for economical long term book promotion. Onward, to 2,000 books!