Amazon KDP Select In or Out

Amazon KDP Select has many benefits, but all at the cost of exclusivity

If you are self-published, you have certainly made your paperbacks and ebooks available on Amazon. For your ebooks, you have probably also enrolled in KDP Select.

But what happens when you make the decision to exit KDP Select and publish your ebooks with an aggregator to gain access to Apple iBooks, Barnes & Noble, Kobo and others?

It makes sense to want to make your ebooks available to as many readers as possible, and from the viewpoint of being an independent author, exclusivity goes against the grain of what being independent means.

However, facts are facts, and as the graphic below from Author Earnings clearly shows, Amazon is very hard to resist.

Kindle KDP Select Market Share

If you have ebooks in Amazon KDP Select and are wondering if it is advantageous to exit, let me save you some time by giving you my experience of having been in and out of KDP Select many, many times.

I suppose the first question you might ask, is why have I exited so many times. Good question.

There is no doubt that enrolling an ebook in KDP Select increases sales. There is no doubt that Amazon sells more ebooks than any other retailer. There is no doubt that Kindle is the most popular e-reader. There is no doubt that I have sold more ebooks via KDP Select than via any other means.

But here’s the catch.

My ebook sales have always increased during the first 6 months of KDP Select enrolment, and then sales fade away to a trickle. If this had happened only once, I would have explained it away as being a problem with a book. But I have seen this happen over and over again, as I have moved fifteen titles in and out of KDP Select.

Amazon wants ebooks in KDP Select, because it uses cheap, free, and subscription ebooks as an ‘entry hook’ to get people to buy other products on Amazon. This is what differentiates Amazon from all other ebook retailers. Amazon is not in the business of selling ebooks. It is in the business of selling televisions, lawn mowers, pet food, laptops and any other profitable product, but uses ebooks to bring customers to its store.

However, Amazon needs to reward writers for handing over exclusivity. So, the deal seems to be that Amazon hands out the reward of increased sales, but only for so long. My experience tells me that Amazon’s marketing algorithms stop working in your favour after five or six months.

I have left a few ebooks in KDP Select for well over a year and a half to see if sales picked up after the first two terms, but they never eventuated.

So this is why I exit KDP Select after two enrolment terms, and then open publish for three or four months. Then, when I re-enrol in KDP Select, I get Amazon’s marketing algorithms working for me again.

And what happens to my ebook sales during the time I am out of KDP Select?

Kindle sales continue, but at a much slower rate, and of course, there is no Kindle Unlimited income. Sales on other retailers cover this loss however. In general terms, my ebook sales income drops by about 50% from what I usually expect from being in KDP Select.

Over the years now, I have developed a routine of staying in KDP Select for six months, moving out for a while, then moving back in again. Each time I re-enrol in KDP Select, my ebook sales again increase dramatically. Rinse and repeat.

Conclusion

If you have ebooks in KDP Select and you are getting reasonable sales, stay there. If you are thinking about open publishing, be prepared for a loss of ebook sales from Amazon, which may not be offset by sales from other retailers.

But if you are in KDP Select and have been enrolled for a long time, and have seen your ebook sales fall off and never recover, perhaps it’s time to take a break from KDP Select and try again in a few months.

This page was last updated on March 9th, 2017

6 thoughts on “Should I Stay In Kindle KDP Select Or Open Publish?

  • May 28, 2016 at 4:17 pm
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    Thank you so much for the excellent data. I’ve been rather schitzo on this strategy myself. But, now I have a plan. Thanks!

    Reply
  • May 28, 2016 at 5:10 pm
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    Thanks for a thoughtful, logical approach rather than the standard “Amazon is evil” approach I see a lot. This makes sense and also matches my experience. Now to see if I missed my window for this term….

    Reply
    • May 28, 2016 at 5:13 pm
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      Amazon does what it does, well. But always untick the Select box, Lisa! Keep your options open.

      Reply
  • May 28, 2016 at 9:24 pm
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    Great post Derek, and timely as I think about my own plans for my book. I have a question. Do you lose the reviews you have gained when you move from KDP Select to other retailers, and then back again? If so, is there a way you handle that?

    Reply
    • May 28, 2016 at 11:03 pm
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      You reviews stay on Amazon, Julie. When you leave KDP Select, your ebook is still listed for sale as normal, so nothing will change. I can’t be as sure about other retailers, though, as when you return to KDP Select you have to unpublish on these retailers. I hope this helps.

      Reply

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