Is Kindle Unlimited Pay Per Page Read Fair For Authors?

Is Kindle Unlimited Fair on Authors

Kindle Edition Normalized Page Count (KENPC) pays between $0.004 and $0.005 per page, but is this a viable return for authors?

If you are an author, your answer is probably going to be a resounding, no.

However, the reality is that Kindle Unlimited (KU) is proving to be very popular with Kindle ebook readers, so in all likelihood, subscription ebook reading is now very much here to stay, fair or not.

All you can read for $9.99 per month, and even less in some markets, is a bargain for hungry readers, but will it mean that authors are starved of income as a result?

There is little point trying to calculate pay per page read against copies sold, as there is no way of knowing if a KU reader read the whole book.

The only basis to use is that Amazon calculates a page to be about 187 words and for every 1,000 pages read; authors get between $4.00 and $5.00. Last month Amazon paid $4.78 per 1,000 pages.

With KENPC, it doesn’t matter if the 1,000 pages were read by a couple of readers who finished the book, or by 500 readers who only read a couple of pages.

In the end, it is all boils down to 187-word pages and not ebooks.

Quite simply, this means that getting more readers to read more pages is the only way to increase an author’s income.

So, how can you make your ebooks more attractive to KU readers?

Everyone loves a bargain, and for KU readers, getting to read an ebook with a cover price of $5.99 is going to be far more tempting than one at $0.99.

Your ebook price needs to be tempting for KU users, but at the same time, setting the price too high will dissuade ebook buyers and have a detrimental effect on your per copy ebook sales.

Alternatively, for ebooks that don’t generally sell many copies, increasing the price may, in fact, lead to a better return from KU than from unit sales.

Another factor is naturally that the higher the ranking an ebook has, the more interest and attention it will attract.

KENPC counts towards an ebook’s sales rank, so while the return might be less than the sale of a copy, every page read helps lift ranking. Again, it doesn’t matter if a reader finishes the book, or if 100 readers only read a few pages.

Because of this fact, it may be worth reconsidering free ebook promotions.

Gaining 1,000-page reads will do far more for an ebook’s ranking than giving away a few hundred copies. So instead of putting a lot of marketing and promotional effort into a free ebook period, perhaps putting the same effort into promotion aimed at KU readers might be more beneficial.

In the end, though, to maintain an income, authors who have their ebooks available on Kindle Unlimited will have to make smart decisions about finding a balance between the two reading markets – buyers and subscribers.

So, is KU fair for authors?

It doesn’t really matter if it’s fair or not. It’s the new reality, so the only way ahead is to accept the fact and adapt, or to remove your ebooks from Kindle Unlimited and rely on ebook sales.

Derek Haines

Derek Haines is an Australian author, living in Switzerland.

12 thoughts on “Is Kindle Unlimited Pay Per Page Read Fair For Authors?

  • The problem with the question in your title are the erroneous assumptions that this offer is only open to authors, and that a loan can’t be worth more than a sale.

    There are authors who say that they get more for a KU read than for a sale, and there are publishers who are signing up for KU under the same KDP Select terms as authors:
    http://the-digital-reader.com/2015/10/05/publishers-are-following-authors-to-kindle-exclusivity/

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  • I can’t disagree with you, Nate. My article was primarily addressed to self publishing authors, however I understand that publishers are also using KU. As the article you linked points out though, this is not quite such a simple process for some publishers.

    With regard to KU returning a higher royalty than a sale, this would only be possible if an ebook was priced very low. I didn’t see any examples in your linked article to support your view, but I am open to being corrected.

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  • Derek, do you have hard data that shows page reads increases Amazon ranking? Many authors believe that the borrow increases rank, but the page reads have no effect. Can you please explain how you came to the conclusion that page reads are part of the calculation.

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    • Yes, JB, I do have hard data. I did not sell a book yesterday, but gained page reads through KU. My sales ranking jumped 250,000 in this one day of no ebook sales. Amazon now class page reads as incremental sales. So yes, they do count with regard to ranking.

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  • Derek I notice that my rank jumps tremendously from pages read too. On a day where I had little pages read and little eBook purchases and then suddenly had over 700 pages read my ranking improved by over 100k. Thanks for the info. I had no idea amazon paid barely 0.04-0.05 per page. I thought you were paid if a reader read the first 30% .I guess quite a bit has changed since the last time I released a book. Looks like I have some more strategizing to do

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  • I know a few authors who have pulled their books from KU in the last few weeks due to a glitch with the new page-flip feature resulting in no credit for pages read. From what I’ve heard, Amazon so far hadn’t made any efforts to address the issue.

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    • I have heard similar. Amazon, as usual, is refusing to even confirm or deny that there is a problem, which clearly, there is. In fact, KU has been an ongoing problem, mystery and secret for all since its inception.

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  • I have read many sites on this subject and have a different view on things. I began to write very late in life. I don’t think that I will get what I expected out of my craft, but at the moment I’m very glad I had the opportunity to publish my work at all.
    A little bit of change here and there is fine with me.

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  • In the brick and mortar world, about 25% of books are purchased as gifts. Most gift books are never read. So, KU book paid for and gifted. Gifted book is never claimed; Amazon keeps the money, author gets zilch.

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  • It’s a good question, but for the purposes of making a decision, I would not have framed the numbers the way you did. They don’t help make a comparison based on known assumptions.

    Let’s talk a generic 80,000 word novel, which a web site told me is 177 pages.

    I realize Amazon is gaming the system by paying for page reads in order to shave pennies off paying for unfinished books. Let’s ignore that for a moment and assume somebody bought and read this work of fiction.

    At $.0045 per page times 177 that’s a whopping $0.79 per book fully read.

    See why I say you can ignore the “partial read” scenario. Just knowing that at best you’re going to get $0.79 under the KU terms when you could have sold it for a measly $0.99 and came out ahead whether they read it or not.

    For fun, consider if you had submitted this to a magazine for the standard $.06/word. That’s $4,800. Interesting, but now that I see that, it’s not readily useful, other than hoping I make at least that in either method, or I should stop writing novels and write short works for $.06/word.

    Presenting the problem in the same metric we already work with (price per book) or price per word (ex. magazine submissions) makes the business decision more obvious.

    To the business decision. As you see, I’ve simplified it down so it’s apples to apples. Yes, we could hope everybody in KU reads our entire book. But if they did, we still don’t come out ahead as my average book math indicates.

    So we play what if. There’s no guarrantees somebody will finish what they started. But if you pay for the book, you have skin in the game and have a slight emotional tug to finish it. The sunk cost fallacy works on people. Under KU, you’re not paying for books. You have little reason to stick with a book if it doesn’t grab you right away. You are emotionally enticed to sample, rather than finish. Which means an even lower chance of getting the full $.79 per reader.

    That means, unless you can not only get more completions, but also more eyeballs under KU than non-KU, there is not incentive as an author to put your book in the KU pool. Outside of some other marketing plan, like giving away your first book (which KU might make a nice attractor to the rest of your catalog).

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  • Thank your for your extended comment, KL. I agree wholeheartedly with your conclusions. Thanks for sharing your thoughts with our readers.

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  • Yeah that sounds harsh, wonder what that will do to writers. It seems in all art mediums things like this are taking place, Spotify, Netflix, etc where the artist get’s less but it invites more artists to share a market. I really wonder what is going to happen and if this will be sustainable for artists.

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