Author Brand - How Authors Can Use Medium

What is Medium?

Medium is a site where you can share your writing with more sophisticated and dedicated readers than you might find on other social media platforms. If you like, it is a little like Twitter in its ease of connecting with users, but for long-form writing.

I have been using Medium for some months now, and my general impression is that it is beneficial in promoting my author brand, as well as for cross-promoting my blogs.

While it takes very little time to set up your Medium account, take a quick tour and read the FAQs, and then get your first article up, there are a few things I have learned about Medium, which might help you get a head start on getting the best results from your writing on Medium.

Tips for Using Medium

Use Original Images

Like most sites where you want to grab attention, an image is absolutely vital. Preferably use an original image, as copying an image from Google Images is likely to get you an image used by thousands. You don’t need to go out taking photos, though.

I suggest Canva, a free online app for creating original images, which I used to create the image at the beginning of this post. For Medium, make sure you use large images of at least 900px wide, as bigger images attract more attention.

Import or Create Content

One of the key features of Medium is that you can import articles from your blog. Some might be concerned about creating duplicate content. However, most SEO experts seem to agree that posting your already published articles on Medium does not cause Google to penalise you for duplicate content.

In my case, I have not seen any SEO problems arising from publishing my existing articles on Medium. However, I often edit, change or add to my articles before publishing on Medium, as the target reading audience is different to those who find my blog via Google Search.

The biggest factor the consider when publishing on Medium is the quality of the article. A well-written article of good length can only do your author brand a lot of good.

Connecting With Readers

Medium makes it easy for those who have a Twitter account. When you register, all your Twitter followers who are using Medium will automatically follow you, so you will start with a solid following on Medium.

My tip is to follow back anyone who subsequently follows you on Medium, as this helps build your following. Also, reply and engage with readers who comment on your articles as this is by a long way one of the best ways to build your author brand.

Forget About Promoting Your Books

Medium is very definitely not a place to hard sell your books, but as I said, it is a great place to work on your building your author image.

However, you can add a byline at the end of your articles on Medium, and place an embedded link to your website or blog. I use two links in my byline and get reasonable traffic to my website and blog from these links.

You can view one of my articles on Medium to see how I use my ending byline.

Getting Lucky on Medium

Don’t expect millions of readers as soon as you start using Medium, but after a few weeks, you should start to see a steady flow of new readers.

But you can get lucky, as has happened to me a few times now. If Medium selects one of your articles for its homepage or Editor’s Picks, expect a LOT of readers.

Conclusion

I can almost hear you saying that you need a new social media platform like a hole in the head. But I can honestly say that Medium is very much worth the little extra time investment to boost your author and writer brand.

You can use the import facility from your blog to save a lot of time, or if you find reasonable success on Medium, invest a little more time in writing original articles from time to time to try to engage new readers.

Oh, by the way. You are of course very welcome to follow me on Medium!

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