What actions do you want from your blog readers?
By Lisa Brown
Writing blog posts take a lot of work, and without a call to action, you may not reach your ultimate goal. The content on your blog should be of the highest quality, offering great information and inspire your audience to take action. But what action should they take after reading your post? This is where you need to lead your readers to act upon what they have just read. A call-to-action is basically telling your readers what you want them to do next. You can use image buttons or well-written words at the end of your article that tells the readers what to do.
Here is how you apply it to your next blog post:
Write content that is controversial to spark a debate among your readers. This comes with risk as many controversial subjects can win or lose. You have to be wise as to how far you want to take your topic. As long as it sparks something in your readers to continue talking about it after reading your article, your call-to-action worked. Make it clear to your readers that you want them to share their views on your topic in the comments section and see the magic happen.
Write an eBook as an extension of the topic you covered. Make it a more detailed information sheet that consists of more valuable content if the reader wants to learn more. This is a great way to generate new leads for your website. Start by creating your EBook and then placing a link to download in your call-to-action section. Make sure your grammar is of the highest quality because something articles get more attention than EBooks. I did a grammarly.com review recently because I feel like it is still one of the best grammar software tools out there. There are many others you can try.
An email / subscribers list is very important for every blog. You can use this call-to-action to help you keep your readers happy and adding valuable information to their lives. By sending emails to your subscribers, it serves as a reminder to visit your blog again. There are many great blogs out there, but many users forget the blog name and cannot find it again. Use a compound sentence checker for your emails to make sure you are paying attention to the grammar that goes into it as well. An email is a great way to tell your readers to go back and check when you upload new content. You can also add information to your emails that does not make it to your blog. It’s almost like a prestige inner circle.
Add buttons at the bottom of your blog posts where the readers can share the post on their social media accounts. This is a great way to increase the traffic to your site. You see it on most blogs these days because of the effectiveness of using this call-to-action. By sharing your posts on their social media accounts, it will be seen by all their followers, which is great exposure. If you have 10 readers share your blog posts and they each have 100 followers, a lot of new people might potentially click on the link and visit your site.
Perhaps your readers do not want to make any purchases on your blog right away, but there should be a reminder while they decide. It is important that your readers don’t forget your blog and a call-o-action should be able to help you out. Add links to other posts you’ve written on the topic if they want more information before making a decision. Your readers will also have a great experience on your blog and leave there feeling like you took the time to educate them enough about the product you are trying to sell. People like new information and if you have a few blog posts on the same topic, it might just win them over.
A voting poll is a great way for your audience to interact and be part of your blog. Add a button at the bottom of your post and ask each reader to vote based on their opinion. This is also a great way to get feedback about your blog which you can use to become a better content marketer. You can use this information and chose to apply it or not, but it is always great to know what your audience thinks. Of course, you always have your comments, but a voting poll can give you a quick overview of what your readers are saying.
There are many call-to-action strategies you can apply to your blog today, and it might take some time for you to see the positive effects. Many successful bloggers know the importance of having a strategy and how it impacts on the sales, traffic and interaction on your site. It has become very popular in the last few years, and many new bloggers are starting out doing this. You want to build a relationship with your audience beyond the content you provide. Build a relationship of trust with your blog visitors and make it a pleasant experience. There are many fly by night blogs out there, and you need to make sure you do not fall into that category.
Show the readers that you are interested in them and have their best interests at heart. Do not try and sell your product around every corner, but instead add value to their lives. Online searchers are looking for fresh new content and not a repeat of what they read elsewhere.
Give your readers just that and keep on adding. Once you have a good conversion rate, you should be able to have your readers act on your call-to-action points. You will see an increase in the number of visitors you have on your blog and your current visitors will become subscribers so that they do not miss out on anything.
Lisa Brown works as a content manager. She is specialized on writing useful articles for writers, students and people who want to improve their writing skills. Her hobby is reading, travelling and blogging. Lisa`s life motto is “Never stop learning, because life never stops teaching”.