Creating landing pages is easy, but you need to use Google Analytics to track landing page performance.
In an earlier post, I wrote about creating landing pages for books. It is very easy, and another highly productive tool authors can use to promote their books.
However, to know how well your landing pages are performing you need hard data. Unfortunately, tracking selected pages, such as landing pages on Google Analytics is not as easy as a one-click default report.
If your landing pages are in a separate folder or have a common keyword, performing an advanced search in Analytics will find your pages and from there you can build a report or shortcut. But this is rarely the case, as landing pages usually have totally different page titles and URLs.
This is especially so if you are A & B testing two similar pages with different URLs, keywords and page descriptions.
If your pages have totally different URLs such as www.mysite/buy-my-book-on-amazon/, www.mysite/get-my-ebook-on-apple/, www.mysite/purchase-my-new-book-on-kobo/ and www.mysite/check-out-my-book-on-amazon/ there is no similarity.
So to be able to group these pages together in one report is not possible with the standard search tool in Google Analytics.
But there is an easy way to group selected random pages together in Google Analytics
It took me over a week of searching, experimenting and failing before I finally found the answer. Yes, it is possible to create a search report in Google Analytics for random pages, which is exactly what you need have to be able to track your landing pages’ performance.
So, here is how you can build a one-click custom landing page report in Google Analytics.
First, list all your landing page URLs in a text editor like this:
www.mysite/buy-my-book-on-amazon/, www.mysite/get-my-ebook-on-apple/, www.mysite/purchase-my-new-book-on-kobo/ and www.mysite/check-out-my-book-on-amazon/
Now remove your site root, backslashes and commas and separate each page with the pipe symbol. Notice that there is no space before and after each pipe. You may have to hunt to find the pipe (|) symbol on your keyboard. For me, it is alt+7 on a Mac.
Now your landing page site list will look like this:
Now, in Analytics, go to Behaviour > All Pages
Now go to the search bar.
Then click on Advanced.
Be sure to select Matching RegExp in the drop down box next to Pages, and then paste your pipe divided page list into the advanced search box.
Click Apply, and you will have your selected pages report.
Lastly, click Shortcut to name and save your report. Now you will have a one click report in your Google Analytics customisation tab for all your selected landing pages.
Landing pages work, but be ready to fine tune your pages
Landing pages are not listed on your website or menus. Think of them as stand alone advertising pages that need to attract organic traffic to work for you.
Some pages will work well, while others won’t. So it takes a process of trial and error to discover which pages, SEO titles, SEO page descriptions and content work the best for you.
By using Google Analytics, you can check to see which of your landing pages are doing well and attracting page views and find ones that need more work.
Experimenting and a little determination are what is needed to get the best out of your landing pages to help with your book promotion.
But with this simple report in Google Analytics, you have all the search data you need to succeed.