Do free Kindle ebooks help sell ebooks?
Every self-publishing author asks this question. How does giving away free Kindle ebooks help real sales? In my own case, I think I have asked myself this question at least one thousand times.
Over the years, I must have given away more ebooks than I dare contemplate, either by using Amazon KDP Select, making ebooks free on Smashwords, and even by turning one or two ebooks into perma-free for some time.
Of course, I have tried 1,001 other means of book promotion, but after six years of trial and error, mostly error, I have to say that on the basis of return on investment, that giving away free Kindle ebooks is an economical and viable means of book promotion.
Why I hear you ask. Why give away my work for free?
Giving away ebooks is free and effective promotion
When compared to say an expensive promotion on Bookbub for free or paid ebooks, or Facebook Ads, Google Ads, Goodreads Ads or any other form of paid promotion, giving away a few, or a hundred, or even a few thousand ebooks costs nothing.
But the benefits are real. Firstly, on KDP, free ebooks help push your book and author ranking higher, which makes your ebook more discoverable to paying readers. Ok, not to N0.1, but when spread out over each KDP Select 90 day period, it does help stop your book ranking from sliding down the drain.
Free ebooks are the best way to garner reviews. It’s easy to think that a free ebook is a lost sale, but this is not necessarily true. To find free Kindle ebooks, a reader does have to hunt just a little, and those who do hunt are very often book bloggers/reviewers, who are looking for free ebooks to write about.
Then there are those readers, who ONLY download free ebooks, such as young readers, so they would probably rarely make a purchase anyway. But if they add comments or reviews about the free ebooks they read to Goodreads or post an Amazon review, then the free ebook was a good investment.
If you have a book series, free ebooks again are a no cost way to attract new paying readers. This one is a no-brainer.
The other benefit is in post promotion sales. Don’t ask me why, because I have never figured this one out myself, but after (almost) every giveaway I do, my sales jump over the next few days, or even up to a week.
One possible new benefit is that a free ebook may encourage a Kindle Unlimited subscriber to read another one of my ebooks, which would then become a paying read. This may become a very good reason in the future.
After years of trial and error, I have to say that compared to the other main KDP Select promotional tool, Kindle Countdown Deals, I must say that I haven’t found them to be as productive as free ebooks. Probably because discounting is simply not as attractive as free. Logical.
So, to answer my original question, yes, free Kindle ebooks do work in attracting sales, and it is a zero cost way of doing so.