Engage Then Automate, But Don’t Spam

Engage Then Automate, But Don’t SpamSocial media a like a snowball but fails if you don’t engage

Once it starts rolling for you, there is simply no way of stopping your social media connections from increasing.

If you have a book you want to promote, social media is naturally the most logical starting point and with the success of ebooks, it’s a no-brainer to use social media to let the world know about your writing and books.

When you get over the initial few months of hard work and hours of grind; following, engaging, chatting, posting and doing all the things that we all know are the basics of successful social media, you may discover that you are now a social media addict and have traded almost everything else you do for Twitter, Facebook, Goodreads and the all the other sites that are seemingly so useful for authors to engage with readers.

Well before you get to the point that you have trouble remembering your family members’ names, it’s probably time to take a break and have a good long think about where social media is taking you and the benefits it’s creating for you.

Remember that book you’re supposed to be promoting?

Is there a better way?

I can honestly say, ‘been there, done that.’ It was at that time that I knew I had to find a better way. Of course, the answer was automation. Now while some will stick their noses in the air and cry foul, let’s face facts.

No one has more than 24 hours in a day and most people need to work, eat and sleep.

All social media sites now offer degrees of automation, so hey, it’s ok. Twitter has so many automation tools available; you can have it posting for you every ten minutes, 24/7.

Facebook has Buffer, as well as plenty of other blogging and online tools for auto-posting of blogs. If you’re a little clever, you can also automate your RSS feeds on services such as dlvrit.com. Goodreads, Amazon Author pages and well, just about any site you can think of, offers automation to some, or to a large degree.

So thank goodness for social media automation. Now you can automate everything and get to know your family again – and remember their names. You will even have time now to write another book.

The only problem is, if you rely too heavily on automation and have it all set to bombard the social media world every ten minutes, you’ve just become a spammer. Bad luck. Go to jail, do not collect $200, or sell another book.

So be careful, plan well and by all means automate. But don’t forget what built your social media presence. Don’t forget to engage, but in moderation. Set yourself a time limit, then go and have fun with your family.

Derek Haines

Derek Haines is an Australian author, living in Switzerland.

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