Perhaps spending less time on book promotion, results in more ebook sales
Having been around the ebook promotion block more than a few times, I am starting to believe that minimalism may be a good strategy.
For the last six months or more, I have had a bit on my plate outside of my books and writing. This meant that I had very little time to devote to promoting my backlist, or to new writing.
However, during this time my monthly ebook sales have not fallen, as I would have expected. No, in fact they have risen. Now, I am not talking here about my sales being at the level to afford me a new house, but overall, it has seen about a 25% increase.
It is a little difficult to measure ebook sales now though, with Kindle Unlimited KENP page reads making it hard to calculate what defines a sale. All I can say is that both my ebook sales and KENP page reads are up by about the same amount.
Ebook promotion often depends on your author rank
But the measure that I take the most notice of is my author ranking on Amazon, because I believe this gives me a better overall idea of how my ebooks are doing. If I can keep my ranking in the top 100,000, I am happy because from that position, sales usually happen. Sure, in the top 1,000 would be very nice, but I am not aiming at stardom, only a monthly side income.
Of course, my ranking goes up and down, considerably, but this is the nature of Kindle rankings. A few sales or lack of them can make a huge difference.
Anyway, I just checked, and my author ranking is at 72,000, and I have three titles ranking better than 200,000, so my minimalist approach still seems to be doing fine.
So what ebook promotion have I done, or not done, during the last six months?
1. The most powerful ebook promotion in my mind is my five KDP Select free ebook days. Every time I reach a new ninety-day rollover, I set up the five free days for the coming ninety days. I always split the days into 2-2-1 for each thirty days.
2. I never promote my free ebook days, but after every promotion, I sell ebooks, so I know it works.
3. I use auto-posting of my books to Twitter and Facebook. This is set to post on a schedule of about once every thirty-six hours. I don’t know if this sells any ebooks. But I get Likes, Retweets and Favourites, so people do see them and interact positively, so it must be beneficial.
4. I have my own book promotion site, so naturally my books are queued and promoted there about once a month, and it helps attract sales.
5. Nothing else.
This may not be for every author, but one thing is certain. I do not spend much time on ebook promotion. It has probably taken me longer to write this post than what I have spent in total on book promotion in the last three months.
All I can say is that it works for me.
How much time do you spend on ebook promotion? More importantly, does your time invested equate to increased sales?