Ebook business marketing is being used by more and more companies
Self-published ebook business marketing is becoming a popular means of promoting small, medium and large businesses due to Amazon’s enormous search capabilities.
Of course, most people would think that Google Search and expensive SEO are the best means of finding new customers for businesses, but Amazon is becoming increasingly popular as a platform to market a product or service.
When one thinks of self-publishing, the first thing that pops into mind is fiction, novels and perhaps self-help ebooks. But increasingly, ebook business marketing is using self-publishing as a means to gain exposure and connect with potential new clients.
I found this article on Express Writers, which briefly outlines 5 Rules to Create an Awesome Ebook to Market Your Business. One small quote from the article explains why ebook business marketing is so attractive.
As far as marketing content and distribution goes, eBooks are among the cheapest to produce and give great value for their investment. The bottom line is that you spend less money to produce an eBook, but get many times the value you would out of traditional business marketing techniques.
To give an example of how an ebook can be used for business marketing, imagine that I am looking to find a WordPress developer to do some work on my WordPress sites.
Naturally, one would think that Google would be a good place to start. So, when I enter the search phrase ‘WordPress developer’ into Google, it comes up with 57,300,000 results.
Now that is going to take me some time to wade through and find someone I think I can work with.
Ebook business marketing on Amazon
But if I enter the exact same phrase in Amazon Kindle search, I get 19 results, or that is 19 ebooks. I clicked on the first title, and by only reading the book description and then clicking on the listed authors, I had details about them and links to their websites, and from there, their contact details.
Now, this is a very simplistic example, but how much easier is it to find my new WordPress developer on Amazon than Google?
Successful businesses know that they provide products and services that fulfil clients needs or solve a problem, so Amazon and an ebook offer a more direct means of attracting new clients, and against far less competition than on Google Search.
All it takes is an ebook, which can be produced quite quickly by using existing blog posts, promotional and media articles or press releases. Perhaps hiring a copywriter to pull it all together would be worthwhile, so the ebook is keyword rich in the first few paragraphs and has a book description that is highly searchable.
It should include a couple of clear call to action statements and of course, contact details. The ebook can then be self-published at no cost.
Pricing of the ebook can be cheap, perma-free or even expensive. In fact, price hardly matters if the author or authors list their websites on their Amazon Author bios.
The credibility of the ebook and the fact that it can be found so much more easily on Amazon than on Google is enough for ebook business marketing purposes.
Ebook business marketing has in fact, little to do with ebooks. But it has a lot to do with being found more easily by potential clients, which is marketing rule 101. Customers are people who want to buy things. So where better to find people in the buying mood than on Amazon.
This makes self-publishing for businesses, a very cheap, and a very effective means of connecting with buyers, who have their credit cards at the (Amazon) ready.
And, I suppose you thought self-publishing was only about romance and vampire novels?