Twitter is excellent for author promotion, but does Twitter sell ebooks?
Twitter has become the go-to social media platform for self-published authors for many years.
Perhaps this happened because both self-publishing and Twitter launched at roughly the same time.
Or maybe it is the immediacy and ability to promote a product on Twitter quite blatantly.
Twitter book promotion
Twitter is a better fit than some other social networking platforms for authors.
There are few constraints, and you don’t need to pay to promote a product.
Twitter has definitely become one of the essential platforms for self-published authors.
But is Twitter marketing effective in delivering what authors want?
Does Twitter help you to sell ebooks?
I can only speak from my own experience.
I have a substantial Twitter following and use Analytics and Google Analytics to collect data.
These give me access to a reasonable amount of data from my marketing campaigns to correlate against my book sales.
So let’s look at some data.
Measuring a Twitter marketing strategy
The image below is an overview of my Twitter account for 28 days.
The critical number is the profile visits.
These are visits to my Twitter profile page from a Tweet.
17,000 is a good number, of course, but how many then click the link to my website?
For the same period, here are the statistics for my site visits from Google Analytics for my author website.
Twitter (t.co) referrals are leading the way for sessions and new users.
This is an excellent conversion and says a lot about the power of Twitter for promotion, especially for bloggers.
But what about a single book promotion Tweet?
Do people click on the book buy links?
This is where promotion is one thing, and book sales conversions are another.
Only three Twitter users clicked through to my book on Amazon.
But 4,435 people saw the tweet, and 43 people engaged with it.
But it is a very low and disappointing conversion rate.
It is no surprise that I did not sell one copy of this book on the day of this tweet.
But three people did go to my book page on Amazon. So it had a small positive result.
My book sales have remained steady.
But I have never seen a correlating jump in book sales when I increase the number of my book tweets.
I have tried this experiment many, many times.
I believe that book tweets can still be helpful as a means of building awareness. But think of them like roadside billboards.
No one rushes off to buy a product when they drive past one, but they help build product awareness. People remember.
So from this logic, keep in mind that tweets with images (book covers) attract more than ten times the engagement over text tweets.
It can help to reinforce awareness and may convert the next time a potential book buyer readies to make a purchase.
What does this sample of Twitter data prove?
It proves that Twitter is a fantastic promotional platform.
It is very effective in attracting people to information, such as blogs and articles, and creating awareness of your books.
But it is, like most social media platforms, not great as a means of direct selling.
Use Twitter to promote yourself as an author and encourage people to interact and get to know you.
As for selling books to strangers is concerned?
No. It doesn’t work well at all.
But, for building awareness and product recognition, it’s a winner.
In the long term, Twitter should positively affect your book sales as long as you are patient and don’t expect instant results.
Related Reading: What You Need To Do Before You Self-Publish A Book