How to change your Twitter name.
Most authors know that it is smart marketing to have both a personal and a professional author page on Facebook, but what about Twitter?
Do you have one Twitter account that is used for both personal and business? Perhaps you started it before you wrote your book, or you knew about this clash of priorities and had started extra Twitter accounts under your book title, or as many authors have done, under the name of one of the characters in your books.
But did you know that you can change your Twitter name to suit your new needs?
For any number of reasons, it may be time to select a better user name and name for a Twitter account that aligns more with your current author and book marketing aims.
But you don’t need to start all over again in gaining new followers from zero with a new Twitter account. You can change both your user name (@username) and your name (Fred Smith) on existing accounts without losing your hard-won followers. Yes, a complete change of identity, but retaining all your followers, posts and photos.
I have used this change of identity facility in the past to rename an established Twitter account from an older book title to a newly released title. By doing this, I kept all my followers, which numbered around 10k, so it gave me a great launching platform for my new title. I did it again a year or so later for another new book, and kept around 20k followers. Oddly enough, the drop-off rate of followers after a change of name is absolutely negligible. The beauty of the beast that is Twitter.
Unlike other social media platforms, Twitter is unique in offering this ability to change your identity with ease. So have a think about your promotional strategy and know that you can change tack at any time, yet still keep your followers.
Take a look at this article for a step-by-step guide on how to change both your Twitter user name and display name.
Good luck with your book marketing on Twitter, whoever you are!