Self-publishers need to blog to attract new readers. There are many reasons for self-publishing authors to maintain and regularly update a quality blog. Among these are of course, enhancement of reputation, connection with potential readers and naturally, a platform to promote their books and ebooks. Another reason is that regular blogging is a terrific means of maintaining a disciplined writing schedule.
Does Paying For Pay Per Click advertising help sell ebooks? PPC (Pay per click) marketing is the most common form of advertising on the Internet, but how well does it work when it comes to selling ebooks? The main players in PPC are of course Google, Facebook and more recently Twitter. There are many others, including Goodreads as well as
Twitter engagement increases dramatically when you use images. I have been experimenting with Twitter Cards on my WordPress blogs for a few weeks now, and all I can say it that they are fantastic, but only when they work. While I tried hard coding, I also tried a couple of WordPress plugins and finally settled on one plugin, which works perfectly well.
Twitter is great for author promotion, but does Twitter sell ebooks? Twitter has become the go to social media platform for self-published authors over the years. Perhaps this happened because both self-publishing and Twitter were launched at roughly the same time, or the immediacy and ability to blatantly flog a product on Twitter was a better fit than other platforms that constrain or
The Indie book publishing industry has gone through so many changes. It is difficult to recall how things were, way back when there were no ebooks. I was reminded of how the time has flown by when I noticed that my Whizbuzz Books promotion site posted its first book promotion back in 2010. When I started Whizbuzz Books the aim was to promote