Scams, algorithms, clickbait, paid reviews, buying followers and all manner of complicated means rarely result in self-publishing success. Every day I read about new ways scammers are trying to milk the Kindle Store and especially Kindle Unlimited. But these operators are not authors. When I read about link baiting, phoney reviews and click farms, these schemes are not devised by self-publishing authors.
Readers are making the decisions now, and it is clear that they see little difference between traditionally published and self-published titles. But how do readers find the books they buy and read? This is the question that all traditional publishers can answer in an instant, but one that many self-publishers can’t. However, those self-publishers that do know the answer are making huge inroads
Self-publishing success didn’t come from writing a great book. It came from being an Internet marketer and using paid Facebook advertising. We have all read about the outlier authors who have made it big in self-publishing, and how they are raking in the money from Kindle ebook sales in particular. But sometimes, what you read is not necessarily the whole story,
For self-published authors, a mailing list is a bit like having insurance. Insurance? Yes, because when all else fails, closes, blows up, changes, gets hacked, or disappears into the Internet ether, you will still have your mailing list. An author’s social media contacts are all well and good, but these connections can be taken away in an instant by a hacked