Book Promotion Links You Probably Don’t Know About

Book Promotion Links You Probably Don't Know About

There are more book promotion links other than an Amazon book page

When you are promoting your book, you use links to your book on your website, blog, Facebook, Twitter, and many many more sites.

The chances are that every day, you are posting at least a few links to your book. But if you keep using a direct link to your book on Amazon, people are not going to react well to seeing the same link over and over again.

Good book promotion linking is about variety, so by giving people alternative ways to discover your book you have a much better chance of attracting their attention.

I will concentrate on four popular sites where you can find links for your book that will add much more variety to your book promotion.

Amazon Book Promotion Links

Book Covers

Amazon gives a lot of promotional links, but you need to know where to find them. Let’s start with something basic but very practical. Go to your book cover on your Amazon page, right click and save your cover image. Why?

Because you probably have your cover in a large format, and it is unsuitable for sharing or adding to a website or blog. When you download your cover from Amazon, it is sized at 333 x 500 px which is perfect for use on social media, blogs and websites. It has also been losslessly reduced, which means that is has been optimised to be as small a file as possible.

You don’t even need to save it, as you can grab your optimised cover anytime you need it from Amazon.

how to promote a book on social media

Share a great review link

When you get a fantastic review, wouldn’t it be great if you could share it without all the other reviews, which may not be so glowing? Well, you can.

Go to your book page on Amazon, select a review and then click on the review’s title. This will open to the single review.

Once there, click on ‘permalink’ and you will have the URL in your browser’s address bar that you can copy to use to promote your fantastic review.

how to share a book review

book review link

Add a preview read link

Would you like to add a preview read of your book on your website or blog? You can with a little Amazon code. But it’s not easy to find. Here it is. Click on the ‘Embed’ link and you will get the code to copy to your blog or website. Once added, readers will see the book cover, the preview read and buy and share links. You have the choice between either a URL link or code for your site.

amazon book promotion link

amazon embed widget

An Amazon bonus link

This link has two benefits. It’s faster, and you might earn a little bit of money. You first need to apply the become an Amazon Associate. It is Amazon’s affiliate marketing program, but you don’t need to do anything except enrol for free, and then set your Associates Stripe to show when you visit Amazon. More particularly, your book on Amazon.

Once set up, you will see three different types of links you can use for your book promotion. And the money? You will earn a small percentage of sales made from your link. Not only of your book but also for what people buy when they use your link to go to Amazon. It’s pocket money, but why not make what you can?

amazon associates for book promotion links

amazon associates for book promotion links 2

Facebook Promotion Links

Individual post URL

Did you know that you can use your posts on Facebook? You can add or embed your Facebook posts into your sites or on social media posts. But the link is really hidden from you. It’s the date that is your link! Click on it to get your post URL and copy it from your browser’s address bar.

facebook promotion link

facebook book promotion link

Embed a Facebook post into your site

To embed your Facebook post on your site or blog, click on the small arrow at the top of your post and select ’embed’. Your will then get the code to use on your site.

facebook embed book promotion link

facebook-embed-code

Twitter Links

Finding the hidden links.

You can get links and embed codes from Twitter in a similar fashion to Facebook. They are also a little less than obvious. With Twitter, you need to click on the time to get your URL link. You will get a pop-up, and then copy your link in your browser’s address bar.

twitter book promotion links

twitter book promotion links 2

Embed a Twitter post.

Similar to Facebook again. Click on the ‘More’ button, select ‘Embed Tweet, and you will get the pop-up with code.

twitter book promotion links 3

twitter book promotion links 4

You absolutely must have a Google+ account.

Even if you don’t use it, every author needs a Google+ account. For one very good reason. You get listed on Google Search, and with your author name and image!

Google Search book promotion links

Every time you write a blog post about your book, share it on Google+.

But …. there’s an important little trick you need to know to get it to work.

To get your post listed on Google Search with your image and author name, share your post on Google+ as normal, but then *put a star* at the beginning and end of your title. Do this for every single blog post you write about your book to build up your number of indexed search listings on Google.

For me, Google+ is the number one link to get into the habit of using, as it helps directly in gaining organic traffic for your book. And organic traffic is absolute gold!

Google Search book promotion links 2

Book Promotion Links Summary

On almost every social media platform, ebook retailer or aggregator, there are links that you can use for your book promotion, so do some digging. The more ways you can find to share your book, the better your book promotion will be because it won’t be so one dimensional. You need to keep your book buzz going, so finding a variety of ways to do this is key to a successful book promotion strategy.

Derek Haines

Derek Haines is an Australian author, living in Switzerland.

5 thoughts on “Book Promotion Links You Probably Don’t Know About

  • Wow, terrific and helpful blog post. I am not a techie by nature and this stuff comes with some difficulty. Thanks for breaking it all down and sharing your knowledge, Derek. It’s much appreciated.

    Reply
  • Derek – you’ve done it again. Amazing post. Thanks. Brad

    Reply

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