Amazon Kindle keywords are one of the most powerful book marketing tools
Amazon is, in fact, a big retail search engine, so when potential book buyers start looking for a new book to read, they very often begin by searching.
Therefore, you want your book to appear when people use a search term associated with your book. This will only happen, though if you have researched and selected the right keywords.
Where do you start with Amazon Kindle keywords?
Firstly, let’s go back one step. The two categories (genres) you have chosen are crucial and need to be as narrowly focused as possible. In a previous post, I explained how to add search phrases to categories, and by using this method, it is possible to have your book listed in an additional two or three finer focused categories.
Once that is done, it’s time to add your seven keywords or keyword phrases.
Think about the topics, themes, geographical settings and period in your book, and start making a list of the possibilities. Then try the words or phrases in Google to begin with. Why?
Because at the bottom of the first page of search results, Google gives you a list of related searches, so you can note more possibilities for your keyword list. In my case, as you can see from the image below, I finally selected ‘cold war’ as one of my potential keywords.
Once you have a list of possibilities, go back to Amazon. BUT, don’t begin your search there. You need to navigate to one of your main categories, and further if you have narrowed your category.
My book is listed under one category of Biographies & Memoirs and in the sub-category of Historical. Once there, I can see the total number of books that are competitive to mine. So, not bad. Only 23.5K. If this number is very high, you really need to refine your category.
Now, in the search box, start to enter your keyword, but don’t hit enter. As you type, Amazon provides you with a drop-down list of actual searches people have made, so this information is absolutely worth noting, and for getting more keyword ideas.
This is the result for the start of my keyword. Looking down the list I can see that my keyword phrase ‘cold war’ has been used by Amazon customers, so this is very good news. Unfortunately, Amazon doesn’t give any information on how often, or how many times the phrase was used. But, that it is listed is still a good sign that it is potentially a great keyword.
Next, select your keyword, and in my case here it is, ‘cold war’, and hit enter to check on how competitive the keyword will be.
I would prefer a slightly higher number than 187, but it’s far better than 200k! If your keyword returns under 1,000, it will increase your chances of your book being discovered in search results. A number greater than 1,000 means that your keyword will be up against a lot of competition, and it may struggle to appear in a high position.
Once you have selected your keyword, go to your KDP dashboard and change the keyword in your book’s ‘Edit Details’ screen, and republish.
Wait a day or two, and check your new keyword, but again, first make sure you are searching in your category.
So, was my research and change of a keyword worthwhile? Yes!
My Kindle keyword has worked for me, and my book is appearing at number 8, which means it will appear on the very first search screen for my keyword. That is exactly what a good keyword should do.
Repeat the same process for your other six keywords, and then from time to time, check them again to see if they are still performing well. If the results are not as good as you would like for one of your keywords, start hunting for a new one to replace it.
Over time, you will have a list of seven strong keywords that will help readers find your books, and give you a far better chance of increasing your sales.